Equality Minister implicates men in the fight against domestic violence

Equality Minister implicates men in the fight against domestic violence
larger | smaller
By h.b. - Jul 9, 2008 - 7:11 AM

The Minister for Equality, Bibiana Aído, at the launch of the campaign - Photo EFE

Bibiana Aído has launched a new awareness campaign on domestic violence in Spain.

The Minister for Equality in Spain, Bibiana Aído, has implicated men in the fight against domestic violence.

Speaking at the launch of a new awareness campaign designed to draw attention to the problem she said that she wanted to make the victims of such macho violence more visible, and that now it was time to explain that the problem was based in who carries out the aggression, who generates the violence and who wants to dominate their partner. She said this was neither abstract nor generic and can not be tolerated.

The new campaign has the slogan ‘Zero tolerance in the face of the agressor’, but has different messages directed at men, women and also at children with three different television advertisements developed. The campaign has a budget of four million € and runs from today until the end of the year on TV, Radio, Press, Billboards and internet sites such as Facebook, Youtube and Messenger.

Click here for related stories

mobile |

email this article | print

printer friendly page

More Spain News : National

Readers' comments:
Please keep to the subject. Opinions published here are of our visitors, not the Typically Spanish team. Comments which go against Spanish laws or which are libellous are not allowed. We reserve the right to delete any comment we wish. Placing a comment indicates you have read our terms and conditions and privacy policy.

Por favor, céntrate en el tema. Son las opiniones de los internautas, y no las de Typically Spanish. No está permitido verter comentarios contrarios a las leyes españolas o injuriantes. Reservado el derecho a eliminar los comentarios que consideremos fuera de tema. Escribir un comentario indica que has leído nuestros condiciones de uso y politica de privacidad.