Andalucía responds to lower tourist numbers

Andalucía responds to lower tourist numbers
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By h.b. - Jun 23, 2009 - 7:15 AM
So far this year there has been a 12 percent reduction in foreign visitor numbers compared to last year

Joan Mesquida - EFE

Following the publication of latest foreign visitor numbers for Andalucía, showing a 12.2% reduction this year so far compared to last, the Junta de Andalucía has announced a new publicity campaign to be shown in 24 countries.

The regional tourist board is to spend six million € on the campaign which was announced on Monday in Málaga by the Secretary of State for Tourism, Joan Mesquida.

For the first time Andalucía will be promoted alongside Spain for the first time in countries such as France, Poland, the Czech Republic and Korea. 13% of the campaign will be spent online.

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