ABTA Chairman praises Benidorm

ABTA Chairman praises Benidorm
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By h.b. - Feb 2, 2010 - 6:59 AM
John NcEwan was presented with a gold award by Benidorm hoteliers

Benidorm in August - EFE

The Chairman of the Association of British Travel Agents, ABTA, John McEwan, was presented on Monday with the Gold Insignia from HOSBEC, the hoteliers association on the Costa Blanca.

In his speech McEwan said that Benidorm had learned how to adapt and modernise its infrastructures, and this had kept it as the number one destination. He also said he was impressed by the understanding and flexibility shown by the hoteliers last year and the efforts made to keep prices down to offset the effect of the strong Euro against the pound. He said that such an open attitude would keep Benidorm and Spain as number one in both good and bad times.

Antonio Mayor from the Hoteliers said that the British ‘feel at home’ in Benidorm and that the destination could even be considered almost as a domestic destination for them. He also noted that Alicante El Altet airport was the most profitable in the country, but could not be so without Benidorm and the British tourists and their more than four million seats sold in 2009.

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