Spanish Government to ban contact ads

Spanish Government to ban contact ads
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By h.b. - Jul 22, 2011 - 2:00 PM
Both newspapers and digital editions are included in the plans

Photo of campaign against prostitution - EFE

The Government has proposed a cross-party agreement which would result in an immediate ban on contact ads in both newspapers and magazines and online with the idea of doing away with the advertising of prostitution.

The Secretary of State for Equality has proposed that all parliamentary groups approve a modification to the Advertising Law, to prohibit any sexual services and the clubs which are dedicated to prostitution. The ban would apply to both female and male prostitution.

All political groups are reported to be in favour of the move to be brought in as soon as possible. Such adverts are an important channel of income for the newspapers, and even El País has as many as 700 ads on a working day, which bring the paper an income of over five million € a year. Newspapers 20 Minutos, La Razón and Público have already introduced a ban.

The initiative originally came from Bibiana Aido when she was Minister for Equality. She has now handed over her position at the Secretaria de Estado de Igualdad to Laura Seara who comes from being Director of the Women’s Institute, and who was named in Friday’s cabinet meeting.

Aido becomes an advisor for the United Nations Women’s Agency.

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