Costa Blanca
'I Love Benidorm,' a new image campaign for the Costa Blanca resort
By m.p.
Jan 17, 2008 - 9:12 PM

The Town Hall in Benidorm is going all out at the Madrid international tourism fair, FITUR, which takes place from the 30th of this month until 3rd February. They are spending 400,000 € on their 270 square metre stand, and will be handing out thousands of T-shirts imprinted with the slogan, ‘I Love Benidorm.’

The Mayor of Benidorm, Manuel Pérez Fenoll, says he wants tourists to feel proud of visiting the town.

Roc Gregori, Benidorm’s tourism chief, told EFE it’s part of a new image campaign to show the place the resort has amongst the top destinations of the world, depicting tourists all over the planet – from the Eiffel Tower, to Big Ben, the Leaning Tower of Pisa, and the Statue of Liberty – sporting their ‘ I Love Benidorm’ T-shirt. He said the aim is to show that tourists who have visited the Costa Blanca resort are proud to be wearing their Benidorm T-shirt when they visit other parts of the world.